Choosing the perfect holiday card for your business: What you need to know!

We all know that sending holiday cards to customers and associates builds relationships and shows your appreciation for their business and loyalty.

That’s why selecting your holiday cards should be treated as a strategic business decision. Here’s what you should know to help find the card that expresses your sincere best wishes and also acts as a valuable business tool.

Know your audience
Your business is successful because you are an expert on who your customers are and what they want. Keep this in mind when choosing your holiday cards. Don’t hesitate to order several different styles of cards to match your customers’ personalities and lifestyles.

Know the image you want to convey
Keep close to your company’s current image when choosing your holiday cards. If your company’s logo, promotional materials and advertisements are timeless and classic, sending a humorous, cartoon-style card may also send a confusing message to clients who thought they knew who you were. If your business prides itself on being unique and detail-oriented, opt for a Premier Collection card with upgraded, lined envelopes.

Know your message
Sometimes simplicity says it all — a message of "best wishes for the holidays and the new year" goes a long way toward letting your customers know that you’re thinking of them. If your message is too religious or too specific, you run the risk of alienating those who don’t share your beliefs or personal views. The Landmark Collection provides the option of printing your custom verse so you can say exactly what you want on your holiday greetings.

Know — and show — your values
Dedicated to preserving and caring for the environment? Order cards made from recycled paper. All Landmark Collection eco-friendly cards are printed with a recycled logo and paper content information so recipients know you’ve chosen your cards with them AND the earth in mind. Making your values and priorities known will tell customers that your business is concerned about the world we live in.

Know your budget
In this economic client, the bottom line is more important than ever. Instead of not sending holiday cards at all, look at Landmark’s Value Collection to still represent your business beautifully with a colorful design. Consider the added money-saving packages that are standard for all Landmark Collection cards – free personalization, complimentary envelopes and volume discounts.